Here at PLXSS, branding and design is a priority. For us, a logo is not just something you can create by a "free logo maker." It's a representation of your vision and your brand.
So, when we talk about design, we understand the conceptualization process has multiple layers. We have to think about the target audience, the styling, the colors and more. However, in the tedious process of branding, some may wonder if there's ever a room for just the simple things.
And the answer is, YES!
New York Times 30-Sec Ad: Analysis
The ad is so simple that it's just text and words that did not even exceed 1,000 characters, but it will still give you chills.
The Times' message is clear and for those who have been following the U.S. political and social realm, you would know why this is important.
The ad was played during the #MeToo set of the Golden Globes. According to Huffington Post, the short ad embodies the victims of abuse by the big names in the industry who were outed last year (including Harvey Weinstein).
This is just one of the many ads New York Time is planning to release this year, according to Adage. For their campaign, they plan to assert their credibility in journalism and original reporting. New York Times is the first publisher to go out with the story of Weinstein's victims.
In the ad, it started with "He said" followed by "She said." There's no background music so the viewers can focus fully on the text. The "She said" then rapidly filled the lines until the entire page is full.
The ad ended with,
The Truth has power. The truth will not be threatened. The truth has a voice.
The silent part of the ad represents the victims who were silenced throughout the years.
For Droga5, creative agency that created the ad, it was just about the representation of language that's powerful enough to shut down the victim with their truths.
"We thought that using language that has been used to silence women in the past and turning it on its head was a simple way to show the clear distinction between the way the world was merely a year ago and the way it is now," says Droga5 Associate Creative Director Julie Matheny.
Brand David, Senior VP, said the message is more than just about the subscriptions. It's the fact that when people subscribe, they support these types of truths to come out.
"We've done a lot of groundbreaking reporting that's had an outsize impact. What identifies a lot of our investigative reporting is that we hold truth to power, and we do so without fear or favor. We know that's a spark to help people want to subscribe."
Though the Times is targeting audiences 30 to 40, the messaging on the ad affects all concerned citizens who are familiar with these issues. For the publication, the ad is more than just a political statement, it's a reminder journalism's big role in the society.
If you're supporting the Times, you're helping the stories to happen. That's what we want the advertising to be about. It's not meant to be an ad about a cultural topic, it's about the role our journalism has played in it."